12pm - 1pm

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2016 Mobile Ad Summit
Friday
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September 
27
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7:00pm
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Administration Skills Training

Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

There are several different Administration skills Training options available for those employers who may have a need for them. These include classroom based training, development skill sets through on the job learning opportunities and training in vocational or technical schools. Each of these offers their own particular benefits to employers who may find that one of these courses is most appropriate for their needs. This article will discuss the advantages and disadvantages of each of these programs. It should be noted that all of these options cost money and can be somewhat time consuming.

Administration Training Courses - This program can often be found at colleges or technical schools offering basic computer skills and other knowledge that will help you run a business. The information taught through this type of program can be somewhat generic and may not be the most up to date or efficient for your type of business. These courses are generally offered by a third party provider who pays for the right to host this type of class space and any materials needed to support the class. Because of the specialized nature of the training administered, there is typically a waiting list to get into these classes. In addition, the class length will often be quite lengthy as there is a very long learning curve involved.

Self-study or Live Learning - These courses offer the convenience of allowing employees to work on skills in their own time as long as they can manage to get to the class on time. However, the lack of a course instructor or professional support can make the training harder than it could be for someone without technical skills. Also, the material covered may be outdated depending on the pace of technology. The practicality of such a course is often overemphasized because employees learn to do work that was already being done or that is rarely used in today's business environment.

Development of Administrative Skills - The administration skills offered through these courses are generally more focused on management and leadership training rather than the more technical aspects of computer software. This is a great way for many employees to get the training that they need in order to perform their jobs more efficiently and in a more productive manner. The emphasis on leadership skills in these courses often includes skills such as motivating staff, implementing solutions for team members and managing productivity. For an employer, the ability to effectively manage and encourage his or her employees to use best practices can be a key to increasing overall company morale.

Online Training - There are many companies that offer administrative training courses that can be taken online. For those who have busy lives or other reasons that prevent them from attending regular in-person training, taking a course online makes it possible to teach and guide employees effectively. They can work at their own pace, so there are many who take advantage of these programs. Not only is this convenient for many employees, but it also saves money and time.

Courseware - There are many training courses available specifically designed for specific purposes, such as to improve managerial and leadership skills. Courses are designed for those with different levels of experience, including those who are new to management and those who have been working in the field for years. Many people start administrative skills training programs as associates, so these can be very helpful for those who are just starting out and who need refresher training. Others who may prefer to take a more specialized course, such as one that focuses on management training, may do so by purchasing a software package that will train them in administrative skills via email or on CD-ROM.

Certification - There are many professional organizations that provide certification for management and technical skills. Certifications are not always required for entry-level positions, but can be beneficial to more experienced managers and supervisors. There are several certifications that a manager or supervisor can earn, including the PMP, CTM, and CTM II certifications. These certifications are not usually required for positions in the human resources department. Many employers, however, require some form of certification for positions in this department, so it's important to do a little research and check out the various options available. Some of the more popular certifications are the PMP, CTM, and CTM II, although others are worth looking into as well.

Administration skills training can help you succeed in your career in a number of ways. If you want to advance in your current position, you may also wish to train for management positions in order to increase your pay. If your employer requires this type of training or if you are interested in going into a particular industry, it's definitely worth looking into. In addition to increasing your salary and advancing in your career, you'll learn valuable managerial skills and improve your negotiating and leadership skills. You'll also increase your knowledge about the job, which will help you when you're interviewing for a promotion or when you first start at a new company.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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